How does cosmetics packaging attract consumers? GP|packaging customized perfume bottles.
Nice packaging has always attracting huge amount of people for long times.
As FMCG, cosmetics is to modify the beauty, and women are the main consumers of cosmetics, they have delicate mind, rich emotions, are prone to external emotions, often attracted by the visual elements of product packaging, direct feelings of products, or hit the heart, or buy directly.
A few years ago, many consumers joking that some packaging were not attractive enough. But right now so many cosmetics are attractive with their packaging. When browsing the social webs, many women say they have desire to purchase based on products packaging.
Cosmetics packaging has derived a wide variety of styles. Such as nature, lovely , flowers and so on. They are designed according to target consumers desire.
Seven-seconds rule.
A survey shows that people have a seven-seconds rule when choosing goods. Facing a wide range of goods, it takes only seven seconds to determine their interest in goods. In this short and critical 7 seconds, the role of color accounted for 67%, which became an important factor in determining the likes and dislikes of goods.
So in the wide range of goods, bright color products can be remembered. Now many makeup collection shop is to use the truth of color spread, using bright color as the main decoration color of the store, can let consumers be attracted in the mall. For example, the color division of the cosmetics collection store adopts pink as the main color, and its indoor makeup egg wall has also become a web celebrity photo and punch card area because of the integration of color
If the product is sold online, color attraction is not as strong as offline, but the sense of packaging design and picture display can drive a huge consumption power. After reviewing some consumers comment on the makeups packaging, "exquisite packaging", "packaging style likes" and "packaging is very good" are the mostly comments. It can be seen that packaging has become one of the standards for people to evaluate product preferences.
